WEB STRATEGY & DESIGN

I am a web designer who admires all forms of design that improve our world and bring beauty to our lives. This is my blog dedicated to ...

all things inspiring

Great British Chefs identity and app

Maria Kalomenidou - Tuesday, September 27, 2011

London’s hat-trick design created the identity and iPhone and iPad apps for Great British Chefs—which brings together and champions some of the best chefs in Britain. Enjoy!

TUI Weather Spot by Lucas Zanotto

Maria Kalomenidou - Tuesday, July 12, 2011

TUI Weather Spot from Lucas Zanotto on Vimeo.

De Novo's latest web site launch: Mt. Sterling Pediatrics

Maria Kalomenidou - Friday, April 01, 2011

We love our new website!  De Novo Dezign and Maria did a fabulous job creating just what we wanted.  Our website is vivid, easy to navigate, and very informative.  Maria was extremely easy to work with.  She was responsive to our needs and suggestions and was diligent in completing the website.  We are very happy with the entire process as well as the end result.  Thanks so much De Novo Dezign! 

... said Dr, Brandy Fouch who founded the practice in 2009 in Mt. Sterling, Kentucky. Together with Shasta Kessler, the pediatric nurse practitioner and the other staff of the practice they resonate enthusiasm and positive energy. We brainstormed with Dr. Fouch and listened carefully at the message she needed to convey through the site. We also analyzed her client's needs when visiting and navigating through the site and more importantly the tasks they would perform once in the site.

The web site's main goal is to inform about the practice and its policies but also to educate people on child related issues. Moreover, it was important to express  the enthusiasm and passion that Mt. Sterling Pediatrics is standing for. 

In order to achieve the goals set, the site,  at the front end, makes available a breadth of information related both to the practice and to children's health. 

  • Using a  clean, easy to navigate layout that makes information easy to find. 
  • Using a search option in all pages for quick search of information.
  • Repeating useful information such as address, map, telephone numbers and other emergency numbers in every page so that clients do not have to search for them in case of an emergency. 
  • Under quick links the fever control link  includes detailed tables of Motrin and Tylenol dosages and other fever related information.
  • Under "my sick child" and "parent resources" a variety of downloadable files and links to other web sites related to anything a parent with young kids can look for is made available.
  • The site provides all the information related to Dr. Fouch and her staff, the practice policies and downloadable forms that patients can prepare in advance.
  • It also uses playful, vibrant colors reminiscent of the practice's interior design.
  • A clean, modern, easy to read typeface and minimum ornamentation add to the playful design without intervening with the site's functionality.
  • At the back end the Mt Sterling Pediatrics web site is using an easy to use Content Management System for quick updates, web analytics and e-mail marketing for sending newsletters and other useful e-mails.

    You can take a look at the Mt. Sterling Pediatrics web site here.


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